The first set of experiments for a redesign of the TYPO stationary logo. Here I played with the idea of a Typo being a defect. The sees itself as being fresh and fun so I had licence to be a little messy. I used the ink splats to try and emphasize the O in typ-O to give the feeling that something went wrong when the word was being typed. Emphasizing the last character in the word gives it a feeling of narrative. Typo being a specialty stationery store I thought the use of ink was appropriate. I chose to start my experiments with Times New Roman as it is one of the most common fonts and default in most word processors.
Emphasizing the last character in the word gives it a feeling of narrative. Typo being a specialty stationery store I thought the use of ink was appropriate. I chose to start my experiments with Times New Roman as it is one of the most common fonts and default in most word processors. logo design
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