Two Tone

Here I experimented with incorporating the paper into the texture of the design. The two tone approach hints at the screen printed punk and rock poster. 

These designs are probably still too dry and dont look hand made enough, but I like the idea of incorporating the butchers paper into the feel of the logo. Butchers paper is promenant in Typo stores, it is used as wrapping paper as well as for a place for people to test pens and markers. These logos come off as a little soviet, especially the last one, not necessarily the right direction. Perhaps using more organic shapes would create a more playful mood and stop it from feeling so totalitarian. Perhaps screen printing is to automated and if we go with something more hand made like wood cut or lino print it would add some humanity to it.

Typo analysis

Typo is a stationary and “concept” store that is a branch of Cotton On, a clothing store. It is a relatively new company, it a franchise with stores across Australia as well as products being sold inside of some Cotton On stores and Borders book shops.

Typo seems to be Cotton On’s reaction to the Just Groups stationary/ concept store Smiggle. While there are defiantly some similarities between the two stores Typo is decidedly different. This can be seen when comparing the two companies mission statements.

read more below the break

Typo logo design experiments #1

The first set of experiments for a redesign of the TYPO stationary logo. Here I played with the idea of a Typo being a defect. The sees itself as being fresh and fun so I had licence to be a little messy. I used the ink splats to try and emphasize the O in typ-O to give the feeling that something went wrong when the word was being typed. Emphasizing the last character in the word gives it a feeling of narrative. Typo being a specialty stationery store I thought the use of ink was appropriate. I chose to start my experiments with Times New Roman as it is one of the most common fonts and default in most word processors.

Showreel 2010

Callan Rowe Showreel 2010 from callan rowe on Vimeo.

waxed world

waxed world from callan rowe on Vimeo.